FIRM HOLD STYLING GEL Non-flaking formula Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. This alcohol-free gel is superior in hold and shine and has a low pH to prevent drying of the scalp Application: Apply to towel-dried hair. Work from scalp to ends and push hair into place. Leave it alone. Features: Dual Polymer Complex, Alcohol Free, Low pH, Carbomer. Benefits: Provides very high hold with a high shine, prevents flaking, avoids drying the hair and scalp, allows for easier distribution through hair.