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Helps curls, waves, and other hairstyles retain shape
Adds moisture and shine
Great for adding texture for all hair types
Bed Head's new addition Back It Up™ Texturizing Cream, is a powerful styling product that adds definition, body, and shine. If you loved Bed Head On The Rebound™, you will love Back It Up! Our One-scrunch technology helps hair spring back into shape by simply moving the hair. Formulated with Styling Resin and lightweight silicones, this texture cream provides thermal protection, frizz control, definition, and a long-lasting curl hold, so styled hair lasts longer. Leaving hair feeling soft and moisturized. Designed with, and used by salon professionals, delivering salon results at home.
